This short paper frames the importance of the Quality of Experience in the contemporary ICT environment and links it to the shift towards more user-centric approaches in innovation research. The relevance of the Living Labs concept for QoE measurement is discussed.

A software tool that is based on a distributed architecture in which monitored Quality of Service (QoS) parameters, context information and subjective QoE perceptions are combined, is briefly described. In combination with other objective and subjective measures and methods, this tool is currently used for the in situ and real-time measurement of QoE of mobile applications and services such as (personalised) mobile video, mobile gaming, ... in Living Lab settings.